TGM logo - Affarit Studio

Logo design


Project background

TGM is an Instagram page that is meant to present Marosvásárhely, but its design has become outdated, so they wanted to modernize it. This happened during my internship at Affarit Studio in 2019.

My role

Graphic designer, Logo designer

The problem

The problem was that we wanted to include an element related to the city in the logo, but there were already many similar ones in the area, so it was difficult to make a decision, but in the end we decided on a fairly well-known element, this is one of the city’s iconic buildings.

The goal

To create a scalable, modern and easily recognizable logo that faithfully conveys the development of the city.

Project duration

3 weeks

Tools used