Project background

RenArt Cutters is the sister site of RenArt Clay, specialising exclusively in the sale of polymer clay cutters. It was important that the design and functionality of the site be similar to each other, so that users could easily navigate and find common ground. At the same time, the client wanted to incorporate a little AI design in addition to the 3D elements, so Midjourney was used to create some of the photos used on the webshop.

My role

Graphic designer, UI/UX designer, Logo designer, Social Media Manager, Video editor, Motion graphics designer, 3D designer, Digital marketer

The problem

The problem was mainly that we had to make the 2 pages similar, as the sales were on very different topics, and also link them in a way that would help the interoperability between the 2 pages. In addition, the site had to be customisable in terms of products, which was another challenge.

The goal

The goal was to create the website design and the site itself in the shortest possible time, so that the sales would not suffer a big drop, as the cutters for sale on the site were previously available on

Project duration

A few month and still ongoing

Accessibility considerations

Taking font size and contrast into account, adding backgrounds for better readbility, checking button size, using alt texts for photos for better SEO and accessibility, using webshop best practices to achieve the effect of Jakob’s Law, using Z pattern for screen readers, grouping elements to make the processing time faster.

Tools used