RenArt Clay

Logo design, Webshop design, Responsive UI/UX design, Instagram layout and digital marketing


Project background

RenArt Clay is a small business with which I helped a very important person for me, so I consider it my own too. We built an identity, logo, and brand from scratch and continuously developed it. Instagram, Facebook marketing, graphic design elements, UI/UX design, use of webshop and e-commerce knowledge, 3D printing, video editing, advertising creation, advertising setup, social media management, accounting, everything that belongs to a business. Perhaps my biggest and longest project ever, and the one I’m most proud of.

My role

Graphic designer, UI/UX designer, Logo designer, Social Media Manager, Video editor, Motion graphics designer, 3D designer, Digital markete

The problem

We ran into several problems at the beginning of the project, but the biggest one was that we were dealing with handmade products, so it was not possible to sell them online in the typical way, so we tried to communicate our content in a very visual way so that the work invested could be felt. This project constantly challenges me and constantly causes surprises, but it also constantly improves.

The goal

The goal is for the site and the social media pages to develop to their best level, and for the RenArt Clay brand and products to reach as many places as possible thanks to our visually based content.

Project duration

2+ yers and still ongoing

Accessibility considerations

Taking font size and contrast into account, adding backgrounds for better readbility, checking button size, using alt texts for photos for better SEO and accessibility, using webshop best practices to achieve the effect of Jakob’s Law, using Z pattern for screen readers, grouping elements to make the processing time faster.

Tools used